About Us
We built a lifestyle brand for those tired of the status quo.
Our approach to healthy living is anything but typical.
We meet you where you’re at in your wellness journey, not the other way around.
We believe in the power of balance, because a healthy lifestyle is one that not only nourishes you, but celebrates what you love in life—the good stuff.
We encourage you to take each day at a time, listen to your body, and you do you.
We’re a community of changemakers who believe in the power of holistic living, and that the best moments are those shared together.
We believe that lasting change is not only possible, but is available to you right now, but only if you decide it is.
We’re proud to say that guilt and shame have no place in our community, and that’s a promise.
We’re no fad, diet, or trend.
We’re a sustainable lifestyle meant to last.
And we aren’t going away anytime soon.
We are Paleoish.
Meet Our Founder & CEO
Dave Cohen
As a frequent “yo-yo dieter,” Dave was on a mission to not just find a way to lose weight but a lifestyle change that was sustainable and guilt-free. The result? PaleoISH.
He focused on prioritizing natural, good-for-you foods that nourish and support your lifestyle and dropping all the guilt and baggage that comes with traditional diet culture when you want to treat yourself now and then. He quickly realized that naturally, things shift for the better when you give yourself freedom or ISH.
That same freedom he experienced from Paleoish gained more and more traction, eventually earning him a place in the spotlight as an industry leader in food and beyond.
Paleoish symbolizes Dave’s journey to nutrition and living well—showcasing his passion and knowledge for the Paleo realm and keeping it real by living a life with imperfection and showing just how powerful it can be. Today, Paleoish serves as a hub to promote a healthy, holistic, guilt-free lifestyle through tasty recipes, lifestyle tips and tricks, and brand partnerships.
Our Values
Naturally, You
Here at Paleoish, prioritizing natural, wholesome foods will always be at our foundation. Because when you do, you feel better. You have more energy, and you come alive. It’s simple.
Find Your ISH
Just like you, we’re no one-size-fits-all. The Paleoish way of life is built to give you the freedom you deserve and to allow you to decide what your ISH or non-Paleo elements are. This journey starts with you wanting to change and how much ISH you’ll allow yourself along the way to reach your goals.
Real AF
We believe it’s time to drop the guilt and live life on your terms. That’s why we’re PaleoISH. A lifestyle brand without the rigidity, without the demands, completely tailored for you.
Community First
Think of us as your go-to resource, accountability partner, and cheerleader as you set out on your health and wellness journey. With some inspiration and a dash of tough love, of course.
How to Live Paleoish
We’ve got all the insights on how to get started, as well as industry news and interviews to inspire you on your journey.
Contact Us
What else would you like to see from us? Have questions about Paleoish? We’d love to hear from you.
